to rally around something and market something, get people into the stores. cybermonday is for online stores. what small businesses do is it gives them an event to have promotion, woo inin their stores, prachls. they do. they are seeing an increase in their bottom loinl. i spoke to a dog baker the other day, they saw their sales increase three times on small business saturday over the year before when they weren't doing promotions. >> so you say things like wine, what else, food, ween, cheese, cookies? depending on the toy store. it's only 7:54 in the morning our time. earlier for you. does it go beyond, does it do give aways as well. can that be one of the pro positions? >> it can be everything, yes, they are trying to do eng they can to get people into the store. bring a friend, then you will get a discount.